VANCOUVER ART COMMUNITY
Events & activations
MY ROLE
Founder + Executive Producer
Core Competencies: Community Ecosystem Design, Scalable Event Operations, Strategic Brand Partnerships, Multi-Disciplinary Talent Curation, Experiential Marketing
Recognizing a fragmented local creative economy, I founded the Vancouver Art Community (VAC) to serve as a scalable incubation platform for cross-disciplinary collaboration. Over a multi-year sprint, I engineered a modular operational blueprint that allowed us to launch 100+ low-overhead, high-impact cultural activations. By pairing independent local businesses with emerging talent, the platform transformed under-utilized spaces into profitable experiential hubs, driving significant localized economic footprint while securing lucrative private B2B contracts with major corporate clients.
PROJECT IMPACT + METRICS
100+ Live Activations Executed: Engineered, scaled, and managed over 100 public and private experiential events, art exhibitions, and music showcases across Vancouver.
12,000+ Annual Engaged Patrons: Built a loyal community footprint attracting over 12,000 live attendees annually.
50,000+ Native Digital Reach: Scaled cross-platform marketing campaigns to capture a dedicated organic online audience of over 50,000 creators and patrons.
Corporate & Institutional Trust: Brokered strategic co-branding partnerships and sponsorships with premium local and national organizations—including Hootsuite, Vancouver Mural Festival, and Opus Art Supplies.
Brand Identity + Marketing
The visual identity for the Vancouver Art Community was designed to bridge the gap between grassroots creators and corporate stakeholders through deeply intentional symbolism. The core icon merges the letter ‘C’ for community into a circular emblem, representing a continuous loop of mutual exchange and collaboration. The endpoints of the mark shape two converging pencils—the universal, foundational tool utilized by every artist at the inception of their practice, regardless of discipline.
To balance accessibility with professionalism, the brand features a vibrant, multi-layered color palette that injects a youthful, energetic cultural pulse while maintaining deep navy anchors for executive trust. This strategy is reinforced by the typography, pairing the bold, high-impact presence of Bebas to command the attention of a younger audience, balanced by the clean, geometric structure of Avenir Next to ensure corporate clarity across institutional touchpoints.
Events + Activations
Bringing a brand narrative into the physical world requires a precise balance of spatial design, tight logistics, and immersive storytelling. My approach to event production focuses on transforming standard venues into interactive environments where audiences don’t just observe a brand—they experience it in real time. From scaling multi-part community art series to engineering high-impact private corporate activations, each project is anchored by a measurable strategy designed to maximize guest engagement, foster organic community trust, and drive commercial success.
35mm
FILM PHOTOGRAPHY EVENT
We partnered with Buddhaful vegan restaurant to host a public art show at their Northwoods location. The show featured 35 mm film photography by 10 local photographers. The show connected local artists, and introduced members of the community to film photography. Participants of the show had the opportunity to sell their work, and interact with the public.
Photography by Alejandro Chavarria
Surf Folk Night
LIVE MUSIC EVENT
We partnered with The Refinery to host a music concert at their venue. The show featured 3 folk music bands, as well as live mural painting and local art vendors. The event brought about 75 visitors to the show and had a online marketing impact of 3,500 through Facebook and Instagram. This event was made possible through our sponsorships with Tofino Brewing Company, KNW MRE and Made From Scraps.
Photography by Alejandro Chavarria
Made From Scraps
UPCYCLING ART EVENT SERIES
We partnered with SPACE to host an art show series that focused on making new artwork from scrap materials that would otherwise go to the landfill.
“Made From Scraps was established to provide a new context for artist to create within that encourages cross disciplinary collaboration and the development of new skills and techniques. I wanted to see artists step outside their comfort zones and go bigger, while getting to explore and play with new materials.” —Patrick Christie, Founder of Space, and host of Volume 1.
Overall, we worked with over 100 artists through 5 public events with more than 1,000 attendees, while our marketing reached over 60,000 people through Facebook and Instagram as well as online media outlets. This event was made possible through our sponsorships with Crafted Vancouver, Space to Space, Nude Vodka Soda, Herradura tequila, and Deep Cove Brewers and Distillers.
Video by Heather Haughn. Photography by Alejandro Chavarria
Snag Art Raffle
ART EVENT SERIES
Snag Alternative Contemporary Arts hosts an ongoing live painting art raffle event at The American on a frequent basis. Snag hired Vancouver Art Community to take over the event starting in December, 2018. I was in charge of curation, management of artists, design, marketing, and sales.
Over the course of 2019, we hired over 70 artists through 12 public events with over 5,000 attendees, while our marketing reached over 54,000 people through Instagram.
Video by Sebastian Kovacs
Hootfest
HOOTSUITE PRIVATE EVENT
Hootsuite hired Vancouver Art Community to host a private event for their organization. The event featured live mural painting, music from local DJ’s, and interactive art for visitors to participate.
Van Pop Festival
BRAND ACTIVATION
Vancouver Pop Festival hired Vancouver Art Community to create a live art installation at their music festival. I designed a mural inspired by the pop art of the mid-to-late-1950s, which I painted live at the event.
Video by Ruggero Romano
