VANCOUVER ART COMMUNITY
BRANDING
As a co-founder of this brand, I wore many hats but was mainly in charge of design, art direction, marketing and event planning. I started Vancouver Art Community with a fellow artist to create opportunities for connection and collaboration amongst creative individuals in Vancouver.
I crafted a vibrant visual identity with primary and tertiary colors, clean typography, and a pencil-inspired logo that symbolizes artists’ collaboration in the early stages of their work. This pencil emblem also cleverly forms the letter “C,” representing community, connection, collaboration, and creativity.
As well as the branding, I also facilitated numerous live events for various clients. I teamed up with local festivals, bars and restaurants to create live art events and installations with a focus on collaboration and connection between artists of different skills and abilities.