MEC
BRAND ACTIVATION
MEC needed to create a campaign that would increase brand awareness with UBC students in Vancouver, BC.
Inspired by The Amazing Race, and Survivor, I created an outdoor obstacle course concept that reminds students about the importance of experiencing life in the outdoors while challenging their outdoor survival skills.
The course features basic skills & endurance challenges with instructions for those who haven’t learned. In addition to creating brand awareness, this challenge aims to help educate students about safety in the outdoors, so they are better prepared for backcountry adventures.
