ALCHEMY
EVENT BRANDING
Events that are art-focused usually lack knowledge and expertise in bartending, while events focused on bartending either have art as a background focus, or, in most cases, have none at all. I partnered up with some of Vancouver’s top artists and bartenders to show the process of each discipline in one event.
The object was to create and market an event that fused high quality art and high quality cocktails and successfully bring 200 people to the event.
Over the course of 6 hours, we successfully brought 350+ attendees to the event, selling out all the tickets for the show, every single cocktail, and sold all 4 paintings which were painted live, on-the-spot.
