MOUNTAIN EQUIPMENT COOP

BRAND ACTIVATION

MEC needed to create a campaign that would increase brand awareness with students in Vancouver, BC. To do this, I created an outdoor obstacle course that reminds students about the importance of experiencing life in the outdoors while challenging their outdoor survival skills. The course features basic skills & endurance challenges with instructions for those who haven’t learned. In addition to creating brand awareness, this challenge helps educate students about safety in the outdoors, so they are better prepared for backcountry adventures. 

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