UBC Ultimate Outdoor Challenge

MEC wanted to remind students about the importance of experiencing life in the outdoors by offering a challenging brand experience on the first week back to school. The experience features a relay race with challenges that tests students’ outdoor survival skills.

Mobile sign up for participants

Side #1 of the brochure: about event, navigation and rules. 

Side #2 of brochure: details about
the objectives

Both sides of the brochure that all racers receive on race day.

Signs which explain each objective
to racers.

Branded water bottle, patches for completed objectives and medals for winning teams.