OVERVIEW

In 2021, Translink announced their 2050 transit expansion plan campaign at the PNE. There were several installations and brand activations.

OBJECTIVE

To create a brand activation that allowed visitors to stop and engage with the brand, creating a lasting impression that was memorable and sharable on social media.

RESULT

I created a picnic table installation that allowed visitors to take a rest while still being reminded of the campaign. I worked with local carpenters to  fabricate a picnic table that was budget and user friendly, and then hand painted a mural design that matched the brand colours and messaging as well as various transportation icons used by Translink. Typical picnic tables are difficult to use, so I wanted to build a picnic table that was user friendly, just like Translink’s services.

The design features the many transportation methods that are supported by Translink, enabling users to get almost anywhere in Vancouver. I used typography to mimic routes on a transit map, and symbolized the modes of transportation through iconography.