Snag is a live painting mural battle that happens once a month in Vancouver, BC.
To keep visitors of the event coming back month after month, and attract new ones.
I created installations and activations which corresponded with the theme of each event. Through participation of the activations, visitors could enter contests, and win prizes on the spot. The experiences connected with visitors on emotional level and created sponsorship engagement as well as raffle ticket sales. We tracked a 10% increase of visitors to the event over an 8-month period, as well as an increase in Instagram and Facebook story sharing.
Inspired by The Price is Right, We created a plinko game where visitors drop a ping-pong ball from the top of the installation. The numbers on the bottom correspond to prizes that could be won at each event.
We created an live illustration battle where two artists battle based on the theme of each event. Artists had 2 hours to complete their work, then the audience would vote by yelling on the design they liked most.
Tell me what you’d like to achieve and I’ll create a memorable activation experience that your customers won’t forget.