Cypress Mountain is Vancouver’s only big mountain experience, however, its advertising doesn’t show the variety of activities they offer.
There are so many different activities available at Cypress Mountain, allowing for unlimited types of adventure.
I chose to use Lego as a visual storytelling device to show how visitors can customize their own adventures.
Using Lego’s packaging as a guide, I replaced the information that would be on the packaging with information about Cypress Mountain.
I also took inspiration from instruction manuals inside of Lego sets because they contain an inventory of all the pieces.
This application shows how the campaign could be presented on social media.